Simple Steps To Building Successful Curated Content
Marketing your business requires a major investment in time in order to build up a steady following. Using major social media platforms helps but you’ll still need to keep a continuous flow of information to keep that following loyal. Of course, you’re an expert in your field so you can write every blog, tweet, or message with your wealth of knowledge on your particular subject but even an expert will eventually run out of things to say.
That means that in order for your business image to go beyond the status quo you’ll have to come up with something new and refreshing on a regular basis. This is the only way to keep your name constantly on your customer’s minds. Give them a little time to think of something else and they will soon forget about you. If you’re running dry on content to keep your information flow smooth and steady you might want to think about using curated content. According to Stefan Deeran of the Huffington Post,
To maintain and grow your social media base, brand marketers need to think beyond white papers, promotional gimmicks and product hype. And the only way to keep your fans hooked in the long run is to provide relevant, quality new content that your customers actually want to read and share.
Curated content can simply filter through much of the relatable stuff already online and share it with your customers in a way that will keep them coming back for more. However, there are a few things you must do to make your curated work successful.
Choose Your Niche
You have to first come up with a topic that you want to write about, this could be anything related to your business. Always work with what you know, anything less would show in the end result. You never want to discuss a topic that your customers will know more about than you do. This knowledge will also help you to determine if the sources you’ve chosen are accurate or not. There is nothing worse than citing a source and finding out that the article you’ve quoted is completely inaccurate. Make sure that you cite information that is trustworthy, reliable and verifiable.
Take a Position
You next want to take a position where you can establish your particular point of view. If you don’t have an opinion about the subject then you’ll find that you’re just repeating someone else’s news. Your customers will soon get wise to the trend and before long they’ll go off to listen to what that someone else has to say.
Choose a topic that you feel comfortable discussing so that you won’t have to worry too much about how to support your position. You don’t have to be over the top; simply making your opinion clear on the subject should be sufficient to establish you as a reputable expert in your particular field.
Once you know what you want to write about and you have an opinion to share with your followers you’re ready to do the needed research to find the information you want to curate,
When the curated blog is in full operation, its success path can be charted with the best of web features applied consistently to keep the audience interested in the created blog. It is crucial to monitor the feedback of followers for improvements while staying alert to the competition in the market.
Once you’ve learned how to curate well, it is easy to create a highly successful blog. While this may be easier than actually creating content completely from scratch it’s important to understand that curating content is a true art and because of that it does require skill to develop a topic that will be professionally put together and engaging for your readers.