Important Factors That Should Be Considered With All Content Curation
While it may seem like just reading an article here or there and plugging in a few choice words, content curation is much more than that. When you know how to effectively use the skill you are better able to build up an online following that will inevitably continue to grow over time.
According to Convince and Convert, Twitter accounts present a perfect example of the simplest way to use content curation,
With the endlessly flowing Twitter stream, you have to tweet at least semi-frequently to maximize visibility. Many content curators tweet eight or even ten times daily. Content sharing is today’s preferred method of content curation. And it works. 25% of tweets contain links, but 56% of retweets contain links. Hmmm.
Outside of the amount of time you may spend finding the right content the entire process is relatively simple. It is important that you don’t overlook the fact that curation is a social-media mechanism that will help present you as a reliable and trusted source of information in a relatively short period of time. There are some basic steps that you should remember in order to make your curation efforts successful.
When it comes to choosing the right content for your site you should focus on a specific topic. The topic you choose should meet both your audience’s unique needs and also your business’ goals. If the topics you choose do not represent what your target audience cares about then no matter how well written it is after delivery or how high the quality of the piece is you will not have an audience who cares. Since statistics show that 70% of people will only click on one category you want to make sure that what they choose will be exactly what they’re looking for.
When you share your content on a regular basis you gain visibility. It is not always easy to maintain a regular schedule of supplying content but it is important that they recognize that they can come back to you on a regular basis to get the information they need. If you’re planning on blogging weekly, then make sure that new and fresh content is available every week so that they do not end up looking elsewhere for what they need.
Finally, you want to make sure that the reader knows exactly who you are and how you have helped them. Content curation is an effective tool that is best used through the mechanics of social media and social media is about people not corporations. Make sure that you give a human image to your site so that the people are better able to relate to you and what you have to offer. True your idea is to promote your business but if the customers don’t see the human side of it they are soon going to feel detached from the information you give and will move on to other things. Honey Tree Media explains,
In a world where anyone with an Internet connection can be a publisher, people are being inundated with information 24-7, often in real time. People aren’t just overwhelmed with content. They are drowning in it, and in desperate need of a way to make sense of it all.
The only way to help them to sift through it all is to present yourself as a true thought leader in your own special field of interest. This way you’ll keep them reading and hungry to learn more with you as the expert at the helm. If you become an effective curator in this way you will be leading the pack instead of finding yourself crammed in the middle with all the other millions of sites that are confusing so many.